Campari
Negroni Week 2022
Campari celebrates Negroni Week 2022 with authorial re-readings of the famous Negroni recipe. In addition, the campaign created by Ogilvy celebrates the brand's history through time with themed posters and lots of art.
We produced 12 posters inspired by a classic moment in the brand's history, from Campari's introduction to the world of cinema, represented by Federico Fellini's short film, to the brand's connection with art, with artists such as Leonetto Cappiello.
We produced 12 posters inspired by a classic moment in the brand's history, from Campari's introduction to the world of cinema, represented by Federico Fellini's short film, to the brand's connection with art, with artists such as Leonetto Cappiello.
Agency: Ogilvy — Client: TCampari — Campaign: Negroni Week 2022
Process
Drink Posters
Making Of
Campaign
Credits
Agency: Ogilvy Brasil
Client: Campari
CCO: Sergio Mugnaini
ECD: Teco Cipriano, Mathias Almeida
Creative Director: Alexandre Parme
Art Director: Gui Pinho
Copywriter: Wagner Montanher
Production Company: Black Madre
Creative Director: Andre Maciel
Account Director: Tina Castro
Planning: Leticia Alves e Beatriz Perrote
Executive Account: Camila Holzmann
Production: Laryssa Andrade
Head of Art: Icaro Yuji
Illustrators: Leo Soares, Victor Goularte, Leandro Dexter, Bruno Ferrante, Bob Souzza
Animators: Cesar Maciel, Ramona Krüger, Doug Alexis
Making Of Film: Well Naves
Client: Campari
CCO: Sergio Mugnaini
ECD: Teco Cipriano, Mathias Almeida
Creative Director: Alexandre Parme
Art Director: Gui Pinho
Copywriter: Wagner Montanher
Production Company: Black Madre
Creative Director: Andre Maciel
Account Director: Tina Castro
Planning: Leticia Alves e Beatriz Perrote
Executive Account: Camila Holzmann
Production: Laryssa Andrade
Head of Art: Icaro Yuji
Illustrators: Leo Soares, Victor Goularte, Leandro Dexter, Bruno Ferrante, Bob Souzza
Animators: Cesar Maciel, Ramona Krüger, Doug Alexis
Making Of Film: Well Naves
